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Privacy Policy

Effective Date: 11/11/2024

Afritage Travel Group (“we,” “us,” or “our”) is committed to protecting your privacy and ensuring that your personal data is handled securely and responsibly. This Privacy Policy explains how we collect, use, and protect your information. It applies when you use our website, https://afritagegroup.com/ (“Website”), and interact with us in any way.

By using our Website or services, you agree to this Privacy Policy. If you disagree, please do not use our Website or services.

  1. Who We Are

Afritage Travel Group is a bespoke travel agency specializing in curated African cultural and heritage travel experiences.

For any questions or concerns about this Privacy Policy, please get in touch with us at:
Email: [email protected]

  1. The Data We Collect

We collect personal and non-personal data to provide our services effectively.

  1. Personal Data

This includes information that directly identifies you:

  • Contact Information: Name, email, phone number, and address.
  • Travel Details: Passport information, nationality, and preferences (dietary, accessibility, etc.).
  • Payment Information: Billing details and credit/debit card information (processed securely).
  • Sensitive Data: Any information provided for visa processing, ancestry-related services, or health requirements.

  1. Non-Personal Data

This includes anonymized or aggregated information such as:

  • Browser and device type
  • Pages viewed and clickstream data
  • IP address and geolocation

  1. How We Collect Data

We collect data directly from you when you:

  • Book a trip or make an inquiry
  • Register for newsletters or marketing emails
  • Fill out forms on our Website
  • Participate in surveys, feedback, or competitions

We also collect data automatically through:

  • Cookies and tracking technologies (see Section 9)
  • Analytics services such as Google Analytics

  1. How We Use Your Data

Your data is processed lawfully and transparently. We use it to:

  1. Provide and manage our services (e.g., bookings, itineraries).
  2. Personalize your travel experience.
  3. Communicate with you about your bookings, inquiries, or updates.
  4. Process payments securely.
  5. Comply with legal obligations, including visa and travel documentation.
  6. Enhance our Website and marketing efforts through analytics.

We may send you promotional emails, but you can opt out anytime by clicking “unsubscribe” in our emails or contacting us directly.

  1. Who We Share Your Data With

We only share your personal data as necessary:

  • Service Providers and Partners: Hotels, airlines, local tour operators, and third-party payment processors.
  • Legal Authorities: When required to comply with applicable laws.
  • Business Transfers: If we merge, sell, or reorganize our business.

We do not sell or rent your personal data to third parties.

  1. How We Store and Protect Your Data

We take appropriate technical and organizational measures to protect your data, including:

  • Secure servers and encryption protocols for data storage.
  • Restricted access to personal data by authorized personnel only.
  • Regular security audits and compliance checks.

Data retention: We keep your data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law.

  1. Your Rights

Depending on your jurisdiction, you have rights over your personal data:

  1. Access: Request a copy of your data.
  2. Correction: Update inaccurate or incomplete information.
  3. Erasure: Request data deletion where applicable.
  4. Restriction: Limit how your data is processed.
  5. Objection: Object to data processing for marketing purposes.

To exercise these rights, contact us at [email protected]. We aim to respond within one month.

  1. International Transfers

As a global travel agency, your data may be transferred outside your country of residence. We ensure such transfers comply with applicable data protection laws. For residents of the European Economic Area (EEA), we ensure adequate safeguards under GDPR principles.

  1. Cookies and Tracking

We use cookies to enhance your browsing experience. These include:

  • Essential Cookies: Required for Website functionality.
  • Analytics Cookies: Help us improve our services by analyzing Website use.
  • Advertising Cookies: Used for personalized marketing campaigns.

You can manage cookies through your browser settings. For more details, read our [Cookie Policy].

  1. Third-Party Links

Our Website may link to external sites. We are not responsible for their privacy practices or content. Please review the privacy policies of these third-party websites.

  1. Updates to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal obligations. Updates will be posted on this page with a revised effective date.

  1. How to Contact Us

For questions or concerns about this Privacy Policy, please get in touch with us: